Landing pages are focused pages that lead visitors to a specified destination on your website as decided by you or the website owner. Landing pages are a simple, effective way to promote certain products or services offered by your company and can be used in a wide variety of situations to create a new interest in some of your products.
The results of any online advertising campaign will ideally lead to improved sales within your company. Most experts recommend that you write and use a landing page specific to each advertisement that you use. Having a landing page for different advertisements will help you analyze traffic easily and will also ensure the customer doesn’t get distracted by other products or services offered.
In general, your advertisement will link something simple like a WordPress landing page. The page will have the advertised product, the cart, and will link to your preferred checkout methods. The simplicity of the page and its contents gives the consumer the information they need about the product you are advertising while limiting their choices for browsing through other products and services.
Why Does Each Advertisement Need a Page?
When working online to advertise products you will typically have very little space for sending information about your product. For example, if you have a small banner ad on a cooperating website then all the customer may see is the name of the product or service and an image that represents the product or service. Customers won’t have all the information that they need to make the purchase even if they are interested in what you are selling.
A WordPress landing page can be the perfect solution to explaining your product. Landing pages are fairly inexpensive and will work to focus customers on one specific product you need to sell. The page can also be set up to offer discounts through a specific advertisement. For instance, if you are offering readers a 25% discount when they click through to your website from a specific ad, the landing page can be set up to reflect the discount. Readers who come to your main website through other sources won’t be able to see or use the discount.
Creating separate landing pages for different advertisements can increase sales but you do need to spend some time working on creating pages that mimic the original advertisement, referred to as message match. When creating a landing page your advertisement and your page need to reflect the same message by including the original advertisement message as well as the name of the company the customer is buying from.
After you have created a few WordPress landing pages you will begin to see the results of this method of focusing sales. The benefits of using highly focused website pages can be seen with improved sales within the advertised products and services offered through your separate landing pages. Once you create them use an A/B Split plugin to test different versions of your landing pages.