The Difference Between A Squeeze Page, a Basic Landing Page and a Sales Page
When examining the difference between a squeeze page, a basic landing page and a sales page you will want to begin by determining the basic setup and information contained on each page. A WordPress landing page, for example, if often designed to reflect a specific sale on a product and is linked through an advertisement.
The Basic Definitions
A WordPress squeeze page is similar to a landing page, but is more often linked through an email newsletter for customers who have signed up for the service. The standard squeeze page is also most often used as a way to share customer testimonials and information that promotes the product you are trying to sell by showing the product in the best way possible. Links aren’t usually incorporated into any squeeze page.
A WordPress landing page is used to provide more information for customers to use when deciding whether or not to buy the product, and also contains no links to other products or pages. Like a squeeze page, the landing page is separate from your main website. The focus is to promote a single product on both the squeeze page and the landing page, but the landing page is more factual and less of a testimonial than the squeeze page.
Landing pages are also far more common than a squeeze page. A WordPress sales page is typically longer and more detailed than a landing page or a squeeze page. In fact, a squeeze page may only ask for an email address while a sales pages gives you a large amount of information and several testimonials throughout the page.
Choosing Your Marketing Page
When you want to sell a product you will need to know the difference between a WordPress squeeze page, a basic WordPress landing page and a WordPress sales page to ensure you are using the right marketing tactic to make a sale. In many situations, a basic landing page is concise enough to maintain the customers interest while also providing enough information for the customer to make a decision on whether or not to buy your product.
A WordPress squeeze page is often chosen for the potential to build a customer database through email. If you opt for this rather than a landing page, for example, the person can opt in to receive emails. Over time, the emails may persuade the customer to buy a product even if they don’t make a purchase on their initial visit. A WordPress sales page is often less ideal because the call to action is at the bottom of the page, forcing the customer to scroll longer than necessary to make a purchase.
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