The biggest challenge for most sites is not getting hits, but converting those hits into customers. Right after that is to ensure that those customers return on a number of occasions to check out what is happening.
Too many businesses rely on static sites, sites that once designed never change; although that works for local businesses that are not really competing against other businesses, that may not do so well for businesses that rely on internet customers. In that regard, some sort of dynamic content is needed, of which video is probably the most useful.
Dynamic content is content that changes on a reasonable basis. Blogs are perhaps the simplest of all dynamic content; they are easy to write, can be posted with no real problems, and demonstrate that poster’s expertise. At the other end are Flash presentations, which can be changed as needed but require some expertise in order to set up.
For most people, however, video is probably one of the best ideas, especially given how little it takes to set up a home studio today. For those with any kind of presence and the time to do it right, video can be a great choice.
There is some question as to where to put the video. Putting it on a backpage where a visitor needs to click on a button to get there is debatable, especially as it may not get seen. Unless the video is big enough to cause lag, there is usually not a good reason to hide it.
The best place to put it is on the landing page, the page where most visitors will go first. This asks the question: What are the benefits of using video on your WordPress landing page?
Most advertisers usually put the most money on the video spot, either in terms of paying someone else, or making sure that they have the right equipment and software to do it in-house. It would be a shame to have all of that put into a position where it is rarely seen.
Also, the video is more likely able to summarize the remainder of the site quickly and in a more useful form than text, especially as people prefer a multi-media format when possible. By taking a few minutes to watch the video, they are able to get a good feel for your product or service, and you can demonstrate why it is ideal for what they are looking for. By putting your video on the WordPress landing page, you maximize your use of your largest advertising expense, while giving potential customers the best chance to see how your service or product is best for them.
The video is also reasonably easy to produce, so you should be able to replace the material at least once every two weeks. If you do it often enough and change the material even slightly, then returning customers also get value from it, in that they can see for themselves new uses and the effects of updates. In this way your videos become your best salesman, helping your business grow!
P.S. Building a dynamic landing page is easy in wordpress with a wordpress specific landing page plugin.
As an Internet entrepreneur, you probably know that creating useful, engaging content is an effective way to build traffic and sell products and services. What you may not know, though, is that creating a membership site can also help generate revenue for your business. By restricting access to premium content and resources, you can quickly build residual income from members who will pay you month after month for access.
Many Internet entrepreneurs believe that starting a membership site is difficult, complex, and expensive. Fortunately, Premise takes the pain out of launching a membership site. By using Premise as a WordPress membership plugin, you can easily turn any WordPress site into a lucrative membership site.
Installing Premise on your WordPress site takes just a few minutes, and setting up your membership site is a simple and straightforward task.
Enabling Your Membership Module
Once you have installed Premise on your WordPress site, just a few clicks of the mouse will allow you to enable the membership features. Enabling membership features is as simple as clicking the “Main Settings” link under the Premise header in your WordPress control panel, clicking a check box to indicate that you want to enable membership access, and saving your changes.
After you have enabled the membership module, you can easily designate checkout and login pages from your WordPress control panel. All you need to do is create these pages within WordPress and save the links to these pages in your membership settings.
Membership Subscriptions are Secure
Some visitors may be hesitant to purchase a subscription because they fear having their personal information stolen during the purchase process. You can assure potential subscribers that their information is secure by enabling SSL encryption. You can enable this feature from your WordPress control panel.
Providing SSL encryption can increase conversions and boost site revenue, because it gives your subscribers the peace of mind of knowing they will not be victims of identity theft.
Setting Up Payment Options
Creating payment options for a membership site can be a nightmare if you are setting up a membership site on your own. With Premise, though, the process is quick and simple. From the control panel, you can designate Paypal, Website Payments Pro or Authorize.net as your preferred payment method.
Enabling recurring payments is also as simple as clicking a check box. By enabling recurring payments, you give subscribers the ability to pay automatically each month for continued subscription access. You won’t have to worry about whether subscribers will remember to pay their membership fees each month. Automatic recurring payments can help increase subscriber retention, which reduces the time, effort, and money you have to put into finding new subscribers to keep your revenues coming in each month.
Premise automatically creates a gateway that allows continued access to your premium content for subscribers for whom recurring payments are approved. It also denies access for members who have chosen to cancel their subscriptions, or for whom recurring payments have been declined.
Customize Your Email Communications
Many Internet Entrepreneurs offer several products that appeal to different target customers. Managing email communications to subscribers interested in buying different products can be cumbersome on your own. With Premise, you can easily ensure that your email messages are tailored to subscribers who are interested in specific products.
Secure Your Premium Content with File Protection
When contemplating a membership site, you may worry that your content can be accessed by visitors who have not paid subscription fees. When you use Premise as a WordPress membership plugin, though, this problem is taken care of. Premise allows you to designate specific upload folders that cannot be accessed by visitors who have not subscribed to your membership site.
Managing Members without the Hassle
Premise gives you control over members who have purchased subscriptions to your premium content. You can edit information for any member from the control panel, including subscription levels and access to content. You can also delete a member, which can be useful if you offer a forum as part of your premium content package.
With Premise, you have the ability to provide certain members with complimentary subscriptions. This can help build your subscriber base when you first launch your membership site. You can also use this feature to reward members who provide stellar content in membership forums, or who refer a certain number of other members to your site.
Generate Reports on the Fly
Analyzing data is an essential part of running an Internet based business. With Premise, you can instantly generate detailed reports about the performance of your membership site, which allows you to make adjustments as needed to optimize revenues and subscriber retention.
Ready to create your own membership site and start enjoying residual income every month?
Simply go to GetPremise.com, and you can be on your way to building your first income-generating membership site within minutes.
The aim of this testing is to improve the end result desired by the marketing being deployed.
Significant improvements can be made to the results by changes in copy, layout, images, colors, video and split testing allows for the different elements to be tested for the same landing page.
Carefully measuring the result of the experiments is crucial with metrics. Often these metrics are part of the tool set used to perform the A/B testing.
The testing needs to produce enough usable data to make any measurements usable.