Landing pages are focused pages that lead visitors to a specified destination on your website as decided by you or the website owner. Landing pages are a simple, effective way to promote certain products or services offered by your company and can be used in a wide variety of situations to create a new interest in some of your products.
The results of any online advertising campaign will ideally lead to improved sales within your company. Most experts recommend that you write and use a landing page specific to each advertisement that you use. Having a landing page for different advertisements will help you analyze traffic easily and will also ensure the customer doesn’t get distracted by other products or services offered.
In general, your advertisement will link something simple like a WordPress landing page. The page will have the advertised product, the cart, and will link to your preferred checkout methods. The simplicity of the page and its contents gives the consumer the information they need about the product you are advertising while limiting their choices for browsing through other products and services.
Why Does Each Advertisement Need a Page?
When working online to advertise products you will typically have very little space for sending information about your product. For example, if you have a small banner ad on a cooperating website then all the customer may see is the name of the product or service and an image that represents the product or service. Customers won’t have all the information that they need to make the purchase even if they are interested in what you are selling.
A WordPress landing page can be the perfect solution to explaining your product. Landing pages are fairly inexpensive and will work to focus customers on one specific product you need to sell. The page can also be set up to offer discounts through a specific advertisement. For instance, if you are offering readers a 25% discount when they click through to your website from a specific ad, the landing page can be set up to reflect the discount. Readers who come to your main website through other sources won’t be able to see or use the discount.
Creating separate landing pages for different advertisements can increase sales but you do need to spend some time working on creating pages that mimic the original advertisement, referred to as message match. When creating a landing page your advertisement and your page need to reflect the same message by including the original advertisement message as well as the name of the company the customer is buying from.
After you have created a few WordPress landing pages you will begin to see the results of this method of focusing sales. The benefits of using highly focused website pages can be seen with improved sales within the advertised products and services offered through your separate landing pages. Once you create them use an A/B Split plugin to test different versions of your landing pages.
WordPress landing pages can be tricky, difficult and frustrating to implement.
Get them right, and they become one major piece of a booming business online: a new better source of income and clients.
Get them wrong, and, well … the dreaded ‘nothing’ happens.
And that’s just the writing part of the landing page.
If you’ve ever tried to build a landing page, sales page or opt in page in WordPress, you know it can get really frustrating, very quickly. The basic idea is to strip all the extras away, on that page only, so your website reader focuses on the action or product you want them to focus on.
So what do we do?
Remove the sidebars. Change the header. But don’t change the header on all the other pages of your site!
Play with color, add an opt-in form (one that actually looks good). Add video, add audio, and on and on and on.
Unless you’re a developer, this stuff can drive you crazy, and waste a lot of your time.
Let me tell you my own quick story:
I’ve been building landing pages for many purposes, but before that I spend dozens of hours of frustration on trying to figue things out and then I spent countless more hours looking for a better solution. This cost me time and money on products that looked nice, but were difficult to implement, not very expandable and mostly crude. The during my search I found this superb program call Premise, a all in one, with 8 templates wordpress plugin that works with most of the themes I use and purposes. I know a bit about html, not too much, but just the basics, yet when I make a landing page with Premise is always looks classy and works: the works part is important here.
Here’s the thing, the Premise for WordPress landing page software was built to solve all these problems for you (and more).
Premise is a plugin for WordPress that takes all the hassle out of building effective landing pages that get results.
And it does it all, right from inside WordPress. Check it out here:
Beyond page building and design, you also get copywriting advice (right from inside WordPress), plus copywriting and conversion optimization seminars — all at no extra charge.
Premise for WordPress is the total package when it comes to getting people to take the action you’re looking for, without wasting hours trying to get your page just right.
Here’s a quick look at what you get when you buy Premise:
- Unlimited landing pages you can create
- Unlimited domains you can use Premise on
- Copywriting and conversion seminars
- Specific copywriting advice inside WordPress
- 1,100+ custom graphics library
- Technical support and updates
Anyway, if you want to take all the hassle out of building landing pages for your WordPress site, you should check out Premise right now:
PS. If you’re not absolutely delighted with everything Premise for WordPress does for you and your bottom line, just use the clearly-marked contact form in the HELP section of the member area within the first 30 days and they’ll promptly refund your money.
The biggest challenge for most sites is not getting hits, but converting those hits into customers. Right after that is to ensure that those customers return on a number of occasions to check out what is happening.
Too many businesses rely on static sites, sites that once designed never change; although that works for local businesses that are not really competing against other businesses, that may not do so well for businesses that rely on internet customers. In that regard, some sort of dynamic content is needed, of which video is probably the most useful.
Dynamic content is content that changes on a reasonable basis. Blogs are perhaps the simplest of all dynamic content; they are easy to write, can be posted with no real problems, and demonstrate that poster’s expertise. At the other end are Flash presentations, which can be changed as needed but require some expertise in order to set up.
For most people, however, video is probably one of the best ideas, especially given how little it takes to set up a home studio today. For those with any kind of presence and the time to do it right, video can be a great choice.
There is some question as to where to put the video. Putting it on a backpage where a visitor needs to click on a button to get there is debatable, especially as it may not get seen. Unless the video is big enough to cause lag, there is usually not a good reason to hide it.
The best place to put it is on the landing page, the page where most visitors will go first. This asks the question: What are the benefits of using video on your WordPress landing page?
Most advertisers usually put the most money on the video spot, either in terms of paying someone else, or making sure that they have the right equipment and software to do it in-house. It would be a shame to have all of that put into a position where it is rarely seen.
Also, the video is more likely able to summarize the remainder of the site quickly and in a more useful form than text, especially as people prefer a multi-media format when possible. By taking a few minutes to watch the video, they are able to get a good feel for your product or service, and you can demonstrate why it is ideal for what they are looking for. By putting your video on the WordPress landing page, you maximize your use of your largest advertising expense, while giving potential customers the best chance to see how your service or product is best for them.
The video is also reasonably easy to produce, so you should be able to replace the material at least once every two weeks. If you do it often enough and change the material even slightly, then returning customers also get value from it, in that they can see for themselves new uses and the effects of updates. In this way your videos become your best salesman, helping your business grow!
P.S. Building a dynamic landing page is easy in wordpress with a wordpress specific landing page plugin.