WordPress landing pages can be tricky, difficult and frustrating to implement.
Get them right, and they become one major piece of a booming business online: a new better source of income and clients.
Get them wrong, and, well … the dreaded ‘nothing’ happens.
And that’s just the writing part of the landing page.
If you’ve ever tried to build a landing page, sales page or opt in page in WordPress, you know it can get really frustrating, very quickly. The basic idea is to strip all the extras away, on that page only, so your website reader focuses on the action or product you want them to focus on.
So what do we do?
Remove the sidebars. Change the header. But don’t change the header on all the other pages of your site!
Play with color, add an opt-in form (one that actually looks good). Add video, add audio, and on and on and on.
Unless you’re a developer, this stuff can drive you crazy, and waste a lot of your time.
Let me tell you my own quick story:
I’ve been building landing pages for many purposes, but before that I spend dozens of hours of frustration on trying to figue things out and then I spent countless more hours looking for a better solution. This cost me time and money on products that looked nice, but were difficult to implement, not very expandable and mostly crude. The during my search I found this superb program call Premise, a all in one, with 8 templates wordpress plugin that works with most of the themes I use and purposes. I know a bit about html, not too much, but just the basics, yet when I make a landing page with Premise is always looks classy and works: the works part is important here.
Here’s the thing, the Premise for WordPress landing page software was built to solve all these problems for you (and more).
Premise is a plugin for WordPress that takes all the hassle out of building effective landing pages that get results.
And it does it all, right from inside WordPress. Check it out here:
Beyond page building and design, you also get copywriting advice (right from inside WordPress), plus copywriting and conversion optimization seminars — all at no extra charge.
Premise for WordPress is the total package when it comes to getting people to take the action you’re looking for, without wasting hours trying to get your page just right.
Here’s a quick look at what you get when you buy Premise:
- Unlimited landing pages you can create
- Unlimited domains you can use Premise on
- Copywriting and conversion seminars
- Specific copywriting advice inside WordPress
- 1,100+ custom graphics library
- Technical support and updates
Anyway, if you want to take all the hassle out of building landing pages for your WordPress site, you should check out Premise right now:
PS. If you’re not absolutely delighted with everything Premise for WordPress does for you and your bottom line, just use the clearly-marked contact form in the HELP section of the member area within the first 30 days and they’ll promptly refund your money.
The biggest challenge for most sites is not getting hits, but converting those hits into customers. Right after that is to ensure that those customers return on a number of occasions to check out what is happening.
Too many businesses rely on static sites, sites that once designed never change; although that works for local businesses that are not really competing against other businesses, that may not do so well for businesses that rely on internet customers. In that regard, some sort of dynamic content is needed, of which video is probably the most useful.
Dynamic content is content that changes on a reasonable basis. Blogs are perhaps the simplest of all dynamic content; they are easy to write, can be posted with no real problems, and demonstrate that poster’s expertise. At the other end are Flash presentations, which can be changed as needed but require some expertise in order to set up.
For most people, however, video is probably one of the best ideas, especially given how little it takes to set up a home studio today. For those with any kind of presence and the time to do it right, video can be a great choice.
There is some question as to where to put the video. Putting it on a backpage where a visitor needs to click on a button to get there is debatable, especially as it may not get seen. Unless the video is big enough to cause lag, there is usually not a good reason to hide it.
The best place to put it is on the landing page, the page where most visitors will go first. This asks the question: What are the benefits of using video on your WordPress landing page?
Most advertisers usually put the most money on the video spot, either in terms of paying someone else, or making sure that they have the right equipment and software to do it in-house. It would be a shame to have all of that put into a position where it is rarely seen.
Also, the video is more likely able to summarize the remainder of the site quickly and in a more useful form than text, especially as people prefer a multi-media format when possible. By taking a few minutes to watch the video, they are able to get a good feel for your product or service, and you can demonstrate why it is ideal for what they are looking for. By putting your video on the WordPress landing page, you maximize your use of your largest advertising expense, while giving potential customers the best chance to see how your service or product is best for them.
The video is also reasonably easy to produce, so you should be able to replace the material at least once every two weeks. If you do it often enough and change the material even slightly, then returning customers also get value from it, in that they can see for themselves new uses and the effects of updates. In this way your videos become your best salesman, helping your business grow!
P.S. Building a dynamic landing page is easy in wordpress with a wordpress specific landing page plugin.
Every helicopter needs a port, and assuming your web site is a helicopter (work with me), you need somewhere for your pilots to land. If not, they will just hover in midair, their productivity completely shot, until they run out of gas and fall out of the sky.
What this perhaps too graphic example indicates is that every business needs a place to call home. The customers looking to patronize a business must have some sense of comfort about the business, some sense that it will be there if needed. Especially if your business is selling products that are expected to last for a long time and may require maintenance from the manufacturer, or if you give any kind of warranty with your product, people will simply expect a landing page. This is why long term businesses do not base their web presence on free WordPress or eBlogger pages.
The purpose of a landing page and when to use a landing page is also to have a place to drive customers from many different advertising vantages. If your marketing is done right, you will have customers come in from offline advertising, word of mouth, online advertising, and the public relations that others will do for you (becuase your product or service is just that good). They need to have some place to tell people to go; that would be your landing page.
You also want a landing page for the search engine algorithms. As you drive traffic to your landing page, it creates a sense of familiarity with a search engine spider, which will then give your page popularity and seniority points, both of which raise that page in the search engine rankings.
As well, if others link to your landing page, you gain backlink points, the most important criteria for search engine rankings. If you do not have a landing page for your business, these hits which would otherwise drive search engine placement up and expose you to even more customers will be interspersed between many pages, offering you little benefit in the long run.
In short, you do your customers and the search engines a huge favor by creating and maintaining a landing page from which to base your business operations. And who doesn’t like to receive huge favors? It is the professional business which tends to its customer base like this, and this is why businesses with landing pages simply last longer and do much more business than those without.
Recent innovations have made creating landing pages easy with products such as a wordpress specific landing age plugin.