The biggest challenge for most sites is not getting hits, but converting those hits into customers. Right after that is to ensure that those customers return on a number of occasions to check out what is happening.
Too many businesses rely on static sites, sites that once designed never change; although that works for local businesses that are not really competing against other businesses, that may not do so well for businesses that rely on internet customers. In that regard, some sort of dynamic content is needed, of which video is probably the most useful.
Dynamic content is content that changes on a reasonable basis. Blogs are perhaps the simplest of all dynamic content; they are easy to write, can be posted with no real problems, and demonstrate that poster’s expertise. At the other end are Flash presentations, which can be changed as needed but require some expertise in order to set up.
For most people, however, video is probably one of the best ideas, especially given how little it takes to set up a home studio today. For those with any kind of presence and the time to do it right, video can be a great choice.
There is some question as to where to put the video. Putting it on a backpage where a visitor needs to click on a button to get there is debatable, especially as it may not get seen. Unless the video is big enough to cause lag, there is usually not a good reason to hide it.
The best place to put it is on the landing page, the page where most visitors will go first. This asks the question: What are the benefits of using video on your WordPress landing page?
Most advertisers usually put the most money on the video spot, either in terms of paying someone else, or making sure that they have the right equipment and software to do it in-house. It would be a shame to have all of that put into a position where it is rarely seen.
Also, the video is more likely able to summarize the remainder of the site quickly and in a more useful form than text, especially as people prefer a multi-media format when possible. By taking a few minutes to watch the video, they are able to get a good feel for your product or service, and you can demonstrate why it is ideal for what they are looking for. By putting your video on the WordPress landing page, you maximize your use of your largest advertising expense, while giving potential customers the best chance to see how your service or product is best for them.
The video is also reasonably easy to produce, so you should be able to replace the material at least once every two weeks. If you do it often enough and change the material even slightly, then returning customers also get value from it, in that they can see for themselves new uses and the effects of updates. In this way your videos become your best salesman, helping your business grow!
P.S. Building a dynamic landing page is easy in wordpress with a wordpress specific landing page plugin.