Creating landing pages to sell products and services is essential for attracting interested, qualified visitors and generating sales. WordPress provides a robust content management system for creating pages without the hassles of traditional website design; however, if you are not experienced in working with WordPress, creating unique landing pages can be a challenging task.
Fortunately, there are plugins available that you can install on your WordPress site to simplify the task of creating landing pages. One such plugin, called Premise, offers a simple solution for building landing pages quickly, even for Internet marketers and entrepreneurs who do not enjoy coding.
Install Premise Easily, Even with No Coding Knowledge
Premise is relatively easy to install on a WordPress site. Once you have downloaded the plugin, you can simply install it from your WordPress user panel with just a few mouse clicks. This can save the time and expense of hiring a coder to install the plugin for you.
Also, because Premise works with any WordPress theme, you can retain the look and feel of your site’s other pages while still creating unique landing pages for specific products or services.
Point-and-Click Controls for Simple Landing Page Creation
When it comes time to create a landing page WordPress controls give you a variety of options. Premise gives you the ability to create eight different landing page styles, including:
- Email link pages
- Sales pages
- Pricing pages
- Video squeeze pages
- Tabbed pages
Customize Your Landing Pages for a Unique Look
Customizing your landing pages gives visitors the look and feel you need to convert them into buyers, but customizing a traditional page can be a long and cumbersome task. If you choose to hire a designer instead of handling the customization tasks yourself, it can also be expensive.
Premise allows you to customize your landing pages without the guesswork of coding or the expense of hiring a professional web designer. More than 1,100 custom graphics are included, which you can add to your pages by pointing and clicking the areas where you want the graphics to appear. Premise also allows you to control the fonts and colors on your landing pages, so you can create the look you want without worrying about how the finished page will appear.
You can upload a default header image that will appear on your landing pages, which can save you time if you plan to create multiple landing pages for similar products. Premise allows you to turn off the default header settings on specific pages, allowing you to create landing pages for different types of products within a single WordPress site.
With Premise, you can also create default header taglines and footer text for your landing pages. You can also create custom taglines and footer text on specific pages to meet your landing page objectives.
If you need a notice box to draw visitors’ attention to product testimonials, special offers or product upgrades, Premise gives you the ability to quickly and easily create notice boxes with a few clicks of the mouse.
Premise is More than Just a Landing Page WordPress Plugin
Although all of the customization features of Premise make it an impressive WordPress landing page plugin, this plugin offers other tools to help make your online venture successful. After all, strong copy is as important to a successful landing page as a clean, easily navigable design. Premises copy building tools include:
- Templates for each of the eight landing page types, plus tips for writing copy for each type.
- A wealth of copywriting advice inside your WordPress work desk.
- Access to copywriting seminars to help you maximize the income potential of your landing pages.
The sample copy templates give you a head start by providing you with framework to build your own copy. Combined with the tips Premise provides, the templates can let you get more done in less time, so you can focus your attention on other aspects of your business.
Premise also comes with the ebook, “The Premise Copywriting Approach,” to help you get started creating sales copy that converts visitors into buyers.
Optimize Your Landing Pages Quickly with Premise
Once you have designed your landing page and created your copy, you will need to optimize your landing page to achieve the highest search engine rankings and convert the most visitors into paying customers. Optimization is an ongoing process, and is not a favorite task for most website owners.
Premise includes optimization tools to help you maximize your results after you have built and launched your landing page. You can instantly duplicate a landing page so you can make changes to the layout, colors, fonts, images, or page copy. This allows you to take advantage of A/B split testing which is essential for maximizing the performance of your landing pages.
The split testing features of Premise include the ability to quickly track user actions on your landing pages, so you can determine which changes most effectively drive visitors to your desired result. The tracking tools provide valuable insights about how your visitors view your landing pages, and how your content, design, colors, and layout affects their experiences and actions.
From the control panel, you can also enable Google Website Optimizer, which can help present your site in the manner preferred by Google for the best search rankings.
You might also want to create a custom landing page title for search engine optimization purposes. Premise gives you the ability to create custom titles, as well as meta descriptions and meta tags, for each of your landing pages.
Some additional features of Premise
- Build rock-solid membership sites with WordPress
- Take recurring payments with automated access management
- Automatically drip member content out over time
- Securely sell ebooks, software, and other digital downloads
- Confidently create private forum areas with vBulletin*
- Quickly set up password-protected content libraries
- Easily build check-out pages for PayPal and Authorize net
Educational Optimization Resources from Top Marketing Experts
Premise also comes with numerous educational resources to increase your ability to optimize your web pages. In addition to The Premise Guide to Effective Copy, these resources include:
- “Magnetic Headlines Intensive,” a 55 minute webinar designed to provide you with the knowledge to write content titles that get noticed.
- “Anatomy of a Landing Page,” a 50 minute seminar that shows you the 10 critical elements of effective landing pages.
- “The Conversion Trinity,” a webinar that demonstrates the three-step process for turning visitors into buyers.
These resources, and more, are presented by some of the most experienced Internet marketers available, including Brian Clark, Bryan Eisenberg, and Jeff Sexton.
The Bottom Line
Premise takes much of the work out of creating landing pages that convert, freeing up your time for the tasks you really want to attend to. This simple plugin lets you create landing pages on the fly, so you can wake up with a new idea and bring it to fruition before lunch.
Beginning Internet marketers will appreciate the simplicity of Premise, while more experienced marketers will enjoy the vast array of tools available for customizing and testing WordPress landing pages. Both new and veteran marketers will appreciate tha Premise works seamlessly with any WordPress theme, eliminating bugs that can take hours to solve.
The wealth of copywriting and optimization resources available with Premise can help you build a solid foundation for success online, reducing the learning curve of online marketing and allowing you to profit more quickly from your efforts.
As an Internet entrepreneur, you probably know that creating useful, engaging content is an effective way to build traffic and sell products and services. What you may not know, though, is that creating a membership site can also help generate revenue for your business. By restricting access to premium content and resources, you can quickly build residual income from members who will pay you month after month for access.
Many Internet entrepreneurs believe that starting a membership site is difficult, complex, and expensive. Fortunately, Premise takes the pain out of launching a membership site. By using Premise as a WordPress membership plugin, you can easily turn any WordPress site into a lucrative membership site.
Installing Premise on your WordPress site takes just a few minutes, and setting up your membership site is a simple and straightforward task.
Enabling Your Membership Module
Once you have installed Premise on your WordPress site, just a few clicks of the mouse will allow you to enable the membership features. Enabling membership features is as simple as clicking the “Main Settings” link under the Premise header in your WordPress control panel, clicking a check box to indicate that you want to enable membership access, and saving your changes.
After you have enabled the membership module, you can easily designate checkout and login pages from your WordPress control panel. All you need to do is create these pages within WordPress and save the links to these pages in your membership settings.
Membership Subscriptions are Secure
Some visitors may be hesitant to purchase a subscription because they fear having their personal information stolen during the purchase process. You can assure potential subscribers that their information is secure by enabling SSL encryption. You can enable this feature from your WordPress control panel.
Providing SSL encryption can increase conversions and boost site revenue, because it gives your subscribers the peace of mind of knowing they will not be victims of identity theft.
Setting Up Payment Options
Creating payment options for a membership site can be a nightmare if you are setting up a membership site on your own. With Premise, though, the process is quick and simple. From the control panel, you can designate Paypal, Website Payments Pro or Authorize.net as your preferred payment method.
Enabling recurring payments is also as simple as clicking a check box. By enabling recurring payments, you give subscribers the ability to pay automatically each month for continued subscription access. You won’t have to worry about whether subscribers will remember to pay their membership fees each month. Automatic recurring payments can help increase subscriber retention, which reduces the time, effort, and money you have to put into finding new subscribers to keep your revenues coming in each month.
Premise automatically creates a gateway that allows continued access to your premium content for subscribers for whom recurring payments are approved. It also denies access for members who have chosen to cancel their subscriptions, or for whom recurring payments have been declined.
Customize Your Email Communications
Many Internet Entrepreneurs offer several products that appeal to different target customers. Managing email communications to subscribers interested in buying different products can be cumbersome on your own. With Premise, you can easily ensure that your email messages are tailored to subscribers who are interested in specific products.
Secure Your Premium Content with File Protection
When contemplating a membership site, you may worry that your content can be accessed by visitors who have not paid subscription fees. When you use Premise as a WordPress membership plugin, though, this problem is taken care of. Premise allows you to designate specific upload folders that cannot be accessed by visitors who have not subscribed to your membership site.
Managing Members without the Hassle
Premise gives you control over members who have purchased subscriptions to your premium content. You can edit information for any member from the control panel, including subscription levels and access to content. You can also delete a member, which can be useful if you offer a forum as part of your premium content package.
With Premise, you have the ability to provide certain members with complimentary subscriptions. This can help build your subscriber base when you first launch your membership site. You can also use this feature to reward members who provide stellar content in membership forums, or who refer a certain number of other members to your site.
Generate Reports on the Fly
Analyzing data is an essential part of running an Internet based business. With Premise, you can instantly generate detailed reports about the performance of your membership site, which allows you to make adjustments as needed to optimize revenues and subscriber retention.
Ready to create your own membership site and start enjoying residual income every month?
Simply go to GetPremise.com, and you can be on your way to building your first income-generating membership site within minutes.
The aim of this testing is to improve the end result desired by the marketing being deployed.
Significant improvements can be made to the results by changes in copy, layout, images, colors, video and split testing allows for the different elements to be tested for the same landing page.
Carefully measuring the result of the experiments is crucial with metrics. Often these metrics are part of the tool set used to perform the A/B testing.
The testing needs to produce enough usable data to make any measurements usable.
Every helicopter needs a port, and assuming your web site is a helicopter (work with me), you need somewhere for your pilots to land. If not, they will just hover in midair, their productivity completely shot, until they run out of gas and fall out of the sky.
What this perhaps too graphic example indicates is that every business needs a place to call home. The customers looking to patronize a business must have some sense of comfort about the business, some sense that it will be there if needed. Especially if your business is selling products that are expected to last for a long time and may require maintenance from the manufacturer, or if you give any kind of warranty with your product, people will simply expect a landing page. This is why long term businesses do not base their web presence on free WordPress or eBlogger pages.
The purpose of a landing page and when to use a landing page is also to have a place to drive customers from many different advertising vantages. If your marketing is done right, you will have customers come in from offline advertising, word of mouth, online advertising, and the public relations that others will do for you (becuase your product or service is just that good). They need to have some place to tell people to go; that would be your landing page.
You also want a landing page for the search engine algorithms. As you drive traffic to your landing page, it creates a sense of familiarity with a search engine spider, which will then give your page popularity and seniority points, both of which raise that page in the search engine rankings.
As well, if others link to your landing page, you gain backlink points, the most important criteria for search engine rankings. If you do not have a landing page for your business, these hits which would otherwise drive search engine placement up and expose you to even more customers will be interspersed between many pages, offering you little benefit in the long run.
In short, you do your customers and the search engines a huge favor by creating and maintaining a landing page from which to base your business operations. And who doesn’t like to receive huge favors? It is the professional business which tends to its customer base like this, and this is why businesses with landing pages simply last longer and do much more business than those without.
Recent innovations have made creating landing pages easy with products such as a wordpress specific landing age plugin.