The Better WordPress Landing Page Plugin For Business
Creating landing pages to sell products and services is essential for attracting interested, qualified visitors and generating sales. WordPress provides a robust content management system for creating pages without the hassles of traditional website design; however, if you are not experienced in working with WordPress, creating unique landing pages can be a challenging task.
Fortunately, there are plugins available that you can install on your WordPress site to simplify the task of creating landing pages. One such plugin, called Premise, offers a simple solution for building landing pages quickly, even for Internet marketers and entrepreneurs who do not enjoy coding.
Install Premise Easily, Even with No Coding Knowledge
Premise is relatively easy to install on a WordPress site. Once you have downloaded the plugin, you can simply install it from your WordPress user panel with just a few mouse clicks. This can save the time and expense of hiring a coder to install the plugin for you.
Also, because Premise works with any WordPress theme, you can retain the look and feel of your site’s other pages while still creating unique landing pages for specific products or services.
Point-and-Click Controls for Simple Landing Page Creation
When it comes time to create a landing page WordPress controls give you a variety of options. Premise gives you the ability to create eight different landing page styles, including:
- Email link pages
- Sales pages
- Pricing pages
- Video squeeze pages
- Tabbed pages
Customize Your Landing Pages for a Unique Look
Customizing your landing pages gives visitors the look and feel you need to convert them into buyers, but customizing a traditional page can be a long and cumbersome task. If you choose to hire a designer instead of handling the customization tasks yourself, it can also be expensive.
Premise allows you to customize your landing pages without the guesswork of coding or the expense of hiring a professional web designer. More than 1,100 custom graphics are included, which you can add to your pages by pointing and clicking the areas where you want the graphics to appear. Premise also allows you to control the fonts and colors on your landing pages, so you can create the look you want without worrying about how the finished page will appear.
You can upload a default header image that will appear on your landing pages, which can save you time if you plan to create multiple landing pages for similar products. Premise allows you to turn off the default header settings on specific pages, allowing you to create landing pages for different types of products within a single WordPress site.
With Premise, you can also create default header taglines and footer text for your landing pages. You can also create custom taglines and footer text on specific pages to meet your landing page objectives.
If you need a notice box to draw visitors’ attention to product testimonials, special offers or product upgrades, Premise gives you the ability to quickly and easily create notice boxes with a few clicks of the mouse.
Premise is More than Just a Landing Page WordPress Plugin
Although all of the customization features of Premise make it an impressive WordPress landing page plugin, this plugin offers other tools to help make your online venture successful. After all, strong copy is as important to a successful landing page as a clean, easily navigable design. Premises copy building tools include:
- Templates for each of the eight landing page types, plus tips for writing copy for each type.
- A wealth of copywriting advice inside your WordPress work desk.
- Access to copywriting seminars to help you maximize the income potential of your landing pages.
The sample copy templates give you a head start by providing you with framework to build your own copy. Combined with the tips Premise provides, the templates can let you get more done in less time, so you can focus your attention on other aspects of your business.
Premise also comes with the ebook, “The Premise Copywriting Approach,” to help you get started creating sales copy that converts visitors into buyers.
Optimize Your Landing Pages Quickly with Premise
Once you have designed your landing page and created your copy, you will need to optimize your landing page to achieve the highest search engine rankings and convert the most visitors into paying customers. Optimization is an ongoing process, and is not a favorite task for most website owners.
Premise includes optimization tools to help you maximize your results after you have built and launched your landing page. You can instantly duplicate a landing page so you can make changes to the layout, colors, fonts, images, or page copy. This allows you to take advantage of A/B split testing which is essential for maximizing the performance of your landing pages.
The split testing features of Premise include the ability to quickly track user actions on your landing pages, so you can determine which changes most effectively drive visitors to your desired result. The tracking tools provide valuable insights about how your visitors view your landing pages, and how your content, design, colors, and layout affects their experiences and actions.
From the control panel, you can also enable Google Website Optimizer, which can help present your site in the manner preferred by Google for the best search rankings.
You might also want to create a custom landing page title for search engine optimization purposes. Premise gives you the ability to create custom titles, as well as meta descriptions and meta tags, for each of your landing pages.
Some additional features of Premise
- Build rock-solid membership sites with WordPress
- Take recurring payments with automated access management
- Automatically drip member content out over time
- Securely sell ebooks, software, and other digital downloads
- Confidently create private forum areas with vBulletin*
- Quickly set up password-protected content libraries
- Easily build check-out pages for PayPal and Authorize net
Educational Optimization Resources from Top Marketing Experts
Premise also comes with numerous educational resources to increase your ability to optimize your web pages. In addition to The Premise Guide to Effective Copy, these resources include:
- “Magnetic Headlines Intensive,” a 55 minute webinar designed to provide you with the knowledge to write content titles that get noticed.
- “Anatomy of a Landing Page,” a 50 minute seminar that shows you the 10 critical elements of effective landing pages.
- “The Conversion Trinity,” a webinar that demonstrates the three-step process for turning visitors into buyers.
These resources, and more, are presented by some of the most experienced Internet marketers available, including Brian Clark, Bryan Eisenberg, and Jeff Sexton.
The Bottom Line
Premise takes much of the work out of creating landing pages that convert, freeing up your time for the tasks you really want to attend to. This simple plugin lets you create landing pages on the fly, so you can wake up with a new idea and bring it to fruition before lunch.
Beginning Internet marketers will appreciate the simplicity of Premise, while more experienced marketers will enjoy the vast array of tools available for customizing and testing WordPress landing pages. Both new and veteran marketers will appreciate tha Premise works seamlessly with any WordPress theme, eliminating bugs that can take hours to solve.
The wealth of copywriting and optimization resources available with Premise can help you build a solid foundation for success online, reducing the learning curve of online marketing and allowing you to profit more quickly from your efforts.
› Get Premise 2.0
SEO Secrets To Improve Landing Pages
The gurus of SEO, Danny Dover and Erik Dafforn have come out with an amazing informative and productive book for those who already have the basics of SEO: it’s aimed at advanced persons ready to gain additional knowledge to purpeell their own or their client’s websites to better positions and higher conversions.
That’s just what we need to improve landing, squeeze or sales pages.
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While landing pages are often used in conjunction with performance marketing live pay per view, pay per click and the like SEO is used for naturally raising the ranking of websites which is more cost effective and a smarter longer term strategy for website owners.
The book is an in-depth and concise guide to understanding search optimization like a professional and turning this knowledge to making money online or bettering your websites for offline businesses for which landing pages are a great tool.
The SEO Secrets book will help you troubleshoot lackluster sites, fix search engine penalties and help you learn how your competitors are gaining ranch.
A B Split Testing Plugin For WordPress
A/B testing is as important to running your online business as any marketing efforts: you need to optimize to gain traction in the ever more competitive, but growing online environment.
This A/B testing plugin works with any WordPress theme and it essentially a cinch to implement experiments.
Experiments consist of your original marketing page and up to 3 variation pages and a conversion page. Interestingly enough the conversion page can be off site: a different website completely – a domain other then the one used in the experiment.
You can create unlimited experiments with easy pause and re-start function.
The plugin also provides extensive metrics which are captured and calculated in real time. These include visitors, conversions, conversion rate, improvement and statistical confidence.
Some highlights of the MaxA/B plugin are:
- No need for external services like Optimizely or Visual Website Optimizer.
- Works with any WordPress theme and any page.
- Experiments consist of the original page, up to 3 variation pages, and a conversion page.
- The conversion page can be on a completely different site/domain and still work.
- Create an unlimited number of experiments, pause and re-start at any time.
- Metrics are captured and calculated in real-time.
The MAX A/B plugin has been featured by Smashing Magazine, WPMU.org and others like Hacker News and is used by power WordPress users throughout the online community.
When to Use Landing Pages?
Landing pages are focused pages that lead visitors to a specified destination on your website as decided by you or the website owner. Landing pages are a simple, effective way to promote certain products or services offered by your company and can be used in a wide variety of situations to create a new interest in some of your products.
Getting Results
The results of any online advertising campaign will ideally lead to improved sales within your company. Most experts recommend that you write and use a landing page specific to each advertisement that you use. Having a landing page for different advertisements will help you analyze traffic easily and will also ensure the customer doesn’t get distracted by other products or services offered.
In general, your advertisement will link something simple like a WordPress landing page. The page will have the advertised product, the cart, and will link to your preferred checkout methods. The simplicity of the page and its contents gives the consumer the information they need about the product you are advertising while limiting their choices for browsing through other products and services.
Why Does Each Advertisement Need a Page?
When working online to advertise products you will typically have very little space for sending information about your product. For example, if you have a small banner ad on a cooperating website then all the customer may see is the name of the product or service and an image that represents the product or service. Customers won’t have all the information that they need to make the purchase even if they are interested in what you are selling.
A WordPress landing page can be the perfect solution to explaining your product. Landing pages are fairly inexpensive and will work to focus customers on one specific product you need to sell. The page can also be set up to offer discounts through a specific advertisement. For instance, if you are offering readers a 25% discount when they click through to your website from a specific ad, the landing page can be set up to reflect the discount. Readers who come to your main website through other sources won’t be able to see or use the discount.
The Basics
Creating separate landing pages for different advertisements can increase sales but you do need to spend some time working on creating pages that mimic the original advertisement, referred to as message match. When creating a landing page your advertisement and your page need to reflect the same message by including the original advertisement message as well as the name of the company the customer is buying from.
After you have created a few WordPress landing pages you will begin to see the results of this method of focusing sales. The benefits of using highly focused website pages can be seen with improved sales within the advertised products and services offered through your separate landing pages. Once you create them use an A/B Split plugin to test different versions of your landing pages.
